With the success of the new brand architecture for Veggie Seafood and Vegan Grain Meat, The Hain Celestial Group requested we extend the design to their Deli Slice products. The sub-brand “The Good Slice” was added to help maintain the new brand architecture. Phase 4 was given the task of creating a vertical proportioned sleeve, sourcing an image for the top photo band, and creating the Natural Tofu seal, while maintaining the individual product color equities. All current product photography was used due to budget restraints.